With Krrish [Images]'s release just around the corner, the Roshans have stepped up promotion.

At a press conference on June 12, Hrithik [Images] launched merchandise from the film, as his father, director Rakesh Roshan, looked on.

Krrish merchandise will be manufactured and marketed by Pantaloon [Get Quote] Retail India Limited and will hit the market on June 13.

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Hrithik talks Krrish

Photograph: Getty Images