You might have seen the London Eye before, but look closer.

London's most popular tourist attraction, the eye is a massive ferris wheel -- and the world's largest observation wheel, giving visitors a bird's eye view of the entire city.

Right now, however, it belongs to The Silver Surfer, one of Marvel Comics' most striking superheroes.

The Surfer -- coming to theatres worldwide this Friday in Fantastic Four: Rise Of The Silver Surfer -- takes point of pride, right in the centre of the London eye.

The Fantastic Four Contest

Right now, the Surfer looks good. It's enough to make his nemesis, Galactus, frown.

Photograph: Getty Images